Skills for Care

Open and transparent communication is a vital element in a positive workplace culture.

Good communication helps to create mutual and trusted respect in the workforce, regardless of individual roles and responsibilities, and reduces mistakes from miscommunication. It also provides opportunities for everyone to share their views and ideas, including people who need care and support.

The CQC’s ‘Driving improvement: case studies from nine adult social care services’, guide found that failing organisations tend to have cultures in which staff are afraid to speak out, don’t feel they have a voice and are not listened. They also suggest that involving staff is one of the best ways to drive improvement. 


Establish good lines of communication

You should ensure your communication is clear - whether you’re discussing an individual’s care and support needs with them, agreeing appraisal outcomes with the workforce or writing the business plan.

  • avoid using jargon, acronyms or complicated words
  • consider how different people communicate for example you might need to use assisted living technologies or sign language to communicate
  • have good internal communication that’s role modelled by leaders for example an intranet, regular newsletter or workforce updates
  • involve the workforce and people who need care and support in your decision making
  • leaders could have an open door policy and be open and approachable.

Consider how people communicate in non-verbal ways, particularly where individuals have difficulties communicating, for example if they’re living with dementia or a learning disability. Assisted living technologies (ALT) are just one example of tools that can support people to communicate in different ways.

Good communication is also essential where teams are widespread, based over several sites or where members are lone workers, such as in domiciliary care and support services.

Leaders can set the example by having an open door policy, being approachable and visible, listening to their staff, praising when things go well and taking responsibility when things don’t. This will set the standard for staff to copy in their interactions with others. However, every individual is personally responsible for the tone, content and the style of delivery of the communication.


Communication tools

These tools can help ensure that everyone understands the vision, aims and objectives of the organisation and their role in this.include staff meetings, regular supervisions, emails, newsletters, team development days and employee surveys/feedback, employee forums. 


Read the scenario and answer the questions below.

Zephyr Care is a successful multi-service organisation that employs 550 staff. They offer residential and home care, mainly to older people. Their CEO, Bob, has just retired and Zephyr Care externally recruited to the post. They selected Rose as the new CEO through a thorough recruitment process to ensure that she would bring values, experience, skills and knowledge to the CEO role which aligned with Zephyr’s mission statement and business objectives.

Zephyr Care’s staff pride themselves on having a positive working culture and the organisation has a very low staff turnover. However, they’re unsettled and apprehensive about their new CEO. Bob was very popular with staff and was seen as fair and approachable with an ‘open door’ policy. Will Rose be the same kind of manager? Will she want to change things? 

Rose is really pleased to be CEO of Zephyr Care - it has a very good reputation for delivering person centred care and she wants to ensure that the substance behind this reputation is maintained. She realises that there’ll be a certain amount of staff anxiety with somebody new at the helm.

With her years of experience in the sector - she started as a care assistant and has worked her way up - she decides that one of her first priorities will be to understand the culture of the organisation and to get to know and listen to staff; to observe first-hand how they work and communicate with each other and those using Zephyr Care’s services. She sees the staff as the organisation’s biggest asset and she thinks she needs to understand this culture and how it works before making a decision on whether anything needs to change.


  1. Remembering staff anxiety is quite high, if you were Rose, how would you go about understanding the culture of your new organisation and how it works?
  2. How would you communicate with staff to enable you to listen to their views? Factor in the impact of environmental influences on the different teams e.g. lone workers, shift workers.
  3. Look at some recent communications (emails are a good example but consider verbal communications too) within your teams. What factors make good communication and what impact do less positive communications have on people?


Manager Induction Standards

Leaders are essential and can lead by example when establishing good lines of communication.

There’s a section about communication in the Manager Induction Standards, which sets out what a manager needs to know and understand to perform well in their role.

You can also purchase our 'Becoming a new manager' workbook edition which has activities to capture evidence of your learning or to reflect on your practice. Get your copy from our bookshop here

Core skills learning activities

It’s also important that the wider workforce has good communication skills, and as a manager you’re responsible for developing these. 

Our  core skills learning activities can help you assess and develop the communication skills of your staff (they also include other core skills such as number, digital and employability skills).

They include short activities you can do individually or in a small group, manager assessment criteria and links to other useful resources. Download them here.