Recruiting the right people

Recruiting people for their values and behaviours helps you attract people who know what it means to provide high quality care and support, who are more likely to stay.

When recruiting people, it’s important to consider if they:

  • have the behaviours and values you’re looking for
  • will fit with your organisational culture
  • have realistic expectations about what it’s like to work in care.

Some roles do require specific qualifications, skills, knowledge and experience which should also be considered.


 Recruiting for values



 Employers have told us that a values-based approach to recruitment has resulted in:

  • lower recruitment costs
  • positive return on investment
  • lower staff turnover
  • better staff performance.

⇨ Download the infographic
⇨  Download the full report.


The Department of Health and Social Care’s (DHSC) - National Recruitment Campaign

The national recruitment campaign aims to drive a new generation of people to consider and apply for a job in adult social care. The campaign can raise awareness and drive interest, but it's vitally important that employers take action too and think about how their recruitment processes can effectively convert a new pool of interested people into recruits.

Use the campaign toolkit and printed and digital materials to support your local recruitment marketing activity. Download the materials.

Learn from others

Manor Community share what they do to communicate their workplace values.

Care Friends app 

Care Friends is an innovative employee referral app aiming to improve recruitment and retention in social care by using recommendations from the sector’s own workforce.

Find out more about the app.

We can help with your recruitment


Come to our practical seminar

Our ‘Finding the right people seminar’ will help you identify your ideal candidate and get the most out of application forms, interviewing and the selection process. You can come along to one we’re running, or we can deliver it directly to you.