National recruitment campaign

Working together to build a sustainable workforce

The next phase of the Department of Health and Social Care’s (DHSC) national adult social care recruitment campaign will launch in early February. The campaign is designed to inspire people with the right values and attitude to consider a career in care.

The campaign will highlight the rewarding, varied and flexible roles available across the sector, as well as show people that all you need to start are the right qualities, as there’s training for everything else.

It’s supported by the website:

Millions of people will see the campaign, driving significant awareness and increased interest in care roles. Make sure you can take full advantage by running your own recruitment at the same time.

DHSC have devised some quick and easy ways to prepare, which will help you attract the right candidates with the right values to apply for your positions.

Quick and easy ways to use the campaign

  • Make the most of the awareness the campaign will drive by running local recruitment activity at the same time. You will be able to find expert advice and templates from the campaign resource centre from the beginning of February.
  • Use the badging device to co-brand your own materials and show a link between your activity and the national campaign. You will benefit from recognition, whilst retaining your own brand and identity. The badging device will be available from the beginning of February.


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Keep up-to-date by signing up to the DHSC campaign e-newsletter.

Twiter-Bird-100-pix-wide Follow the campaign on Twitter: @DHSC 



Call to Care

The government is asking people to register their interest in taking up short-term paid work in the adult social care sector. This will help to meet urgent additional staffing requirements during winter.

Jobseekers, volunteers and people on furlough (check with your employer) can now register their interest for short-term paid work. Exact roles will be based on experience, local need and local authority and care provider discretion.

Registration details will be passed onto local authorities and local adult social care service providers. Care providers will then contact candidates directly. Further information on access to training, DBS checks and vaccines will be provided when candidates are contacted.

People can register their interest online here.


Recruiting the right people videos

Watch our short videos which focus on how employers can attract people to their vacancies and make the most of their application process.

Watch the videos: