Recruitment and retention

As the demand for care and support grows, so does the need to recruit and retain more workers to deliver high quality care and support.

  • Approximately 430,000 care workers leave their job every year.
  • There are around 112,000 vacancies at any one time.

Secrets to success

We conducted research with social care organisations with a turnover of less than 10% to see how they successfully recruit and retain staff. Some of their ‘secrets of success’ include:

  • recruiting people with the right values and behaviours, who are more likely to stay
  • understanding your local area to inform business planning
  • using innovative strategies to attract candidates from the local community
  • offering quality training, positive working conditions, flexible working and competitive pay rates.

 ⇨ Download the 'Recruitment and Retention: secrets to success'

Tools and resources

We've lots of tools and resources to help you recruit and retain people who have the right values for your organisation and the adult social care sector.


Personal assistants (PAs)

If you employ your own personal assistants using a direct payment, personal health budget or with your own money, our information hub for individual employers and PAs can help.

⇨ Visit our 'information hub for individual employers and personal assistants'. 

Adult social care provision in the North West region (care workers study)

The insights gained from this explorative study provide a lens on the workplace environment experienced by employees involved in the delivery of adult social care across the North West region. The research investigates what motivates employees to join the adult social care sector, how they perceive their working environment and what factors influence them to remain in their organisations and sector more generally, or why they choose to leave.

⇨ Read the full report. 

Sharing recruitment solutions

Recruiting new workers can be challenging at any time, but during the COVID-19 pandemic this challenge has been even greater. We know that the sector has developed some innovative solutions to build capacity; employer-led or led by local authorities, Local Enterprise Partnerships, local care associations or other local partnerships. We’ve worked together with the Local Government Association, the Care Provider Alliance and ADASS to share examples.

⇨ Visit 'Meeting and supporting winter staffing needs 2020/21'.